a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
comment
Meriadoc  ·  3371 days ago  ·  link  ·    ·  parent  ·  post: Evolving the Google Identity

I absolutely love it. The integration with the colored dots, the four colored 'G' logo, it's all really well done.

The most important aspect of it is that it makes Google feel smaller. They're now longer the massive corporation, they're fun, playful, using a childlike aesthetic to put that off and feel less intimidating; it makes it so they are one piece of the whole Alphabet, very centered now as that G.

And in personal taste, I really enjoy it. Meanwhile, Chelsea hates the damn thing and can't even look at it. That doesn't seem to be an unpopular opinion either, though I wonder how much is just lack of recognizing the familiar.