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It's like this:

Tobacco is largely grown in the American mid-atlantic and south. Because of health reforms of the past half-century, smoking has been declining precipitously in the US and Europe since the '70s. China and India, however, are growth markets for tobacco... particularly American brands.

ecigs, on the other hand, are largely manufactured in China.

It's been extremely difficult to discuss e-cigs honestly for economic reasons, not health ones. Start talking about how e-cigs are substantially better for you (in addition to being vastly cheaper and produceable domestically for the largest nicotine markets) and its over for the tobacco industry.

So... it's a $35 billion dollar problem.