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user-inactivated  ·  3384 days ago  ·  link  ·    ·  parent  ·  post: Twenty Percent of the Canadian Capital’s Residents Are Registered on Ashley Madison | TIME

It's probably going to close Ashley Madison, who will then re-open as another entity.

This whole concept is based on someone being able to keep a secret, but if there's no way you can trust Ashley Madison to do that then why would you go through with it?

So AM will close, and Avid will open another site based on absolute discretion and security for your dirty little secrets. Bing, bang, boom.