LOL. Because in 1995, the recorded music industry WAS STILL MAKING MONEY. This article is all about inefficiencies without recognizing that all the customer facing bullshit the author wishes to see diminishes the profit margins and increases the overhead of the ticket vendor, the venue, the band or all three. Why don't concerts happen in a Town Called Perfect? Because they don't fucking have to. You see imperfections. Ticketmaster sees profit centers. The fact that the author references Veruca Salt demonstrates just how irrelevant she truly is. The average concert-goer was in diapers the last time Veruca Salt had a hit.The live music business can keep on cruising for a while longer, but eventually, it'll run out of gas. Superfans will still show up, but the casual fan will be drawn to experiences that feel more inclusive and rewarding. It’s not too late for the industry to start experimenting with data and connecting with their customers, but they need to act fast.