I've been a White Stripes fan since 2000 when I first heard of them. And a fan of Jack White as well. He's not insincere as this article makes him out to be. I don't have koi sleeves and I haven't been to Coachella. As for his sound, there was a lot of lo-fi and retro-fi going around when The White Stripes came on the scene in a major way with Fell In Love With a Girl. The Strokes have been posted here a few times in the past week too, and though I don't care for them I don't think they do a better or worse job than Jack White in creating a certain sound. I say that because I don't believe that they are trying to create a certain sound, but that they genuinely are trying to create music that they envision, and that it sounds the way it does because that's how they want it to sound. Listen to Lazaretto and tell me that he's doing that to be cool or to experiment. That song is awesome, well developed, and original. If you're wondering what the Spanish is in the song, it's "I work hard. Like in plaster and wood."