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I would love Apple to find a niche in a high end personal privacy data solutions. Google already winning the personal information war through searches alone, which speak nothing of photos and emails and documents and whatever else they keep safe for you. Apple still has some ground on the "everything just works" aspect. If they could use that to make a personal cloud that never talked to apple servers and ran my personal needs, like home automation, personal storage and access to files from anywhere, they could continue to pump out hardware and create a much larger app ecosystem. Plus they could make personal privacy cool.