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Sometimes its hard not to feel like a frog in the boiling water. Mussolini himself (proudly) defined Fascism as corporatism. In his vision, corporate entities and state entities would merge to create a new public-private government. I think that the advent of social networking has expedited this process immensely--even though it has been a trend for decades--because of exactly what you are talking about, unfettered access to data, the lifeblood of the marketer.