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I disagree that there are any 'victims' in this situation. Publishing your personal information does not victimize you, especially when it is done voluntarily. I think that article is hyperbolic and full of false equivalencies. Nobody is being "objectified" by the creators of this app, which is only collecting publicly available information. This 'author' has an incredibly limited perspective of privacy, and can't understand how somebody else could have a different opinion on the matter.
I suggest you look for better coverage of this matter, if you think that TechCrunch hissy fit is the best there is. I'm sure whatever Jeff Jarvis has to say about it will be the most measured take on it you can find.