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We have discussed some very specific ideas how they might be. Yes, it might be structurally resistant to that kind of corruption, but in then end, if the value isn't clear, somewhere along the line, it will be tried.Maybe they ought to be loss-leaders in larger media asset portfolios.
Of course, the risk there is that the portfolio owner will likely be tempted to promote the content of affiliated media assets - a move that would surely erode the confidence of the community.