Considering that this site is totally not-for-profit, that it is out-of-pocket, that there is no donate button, and that they GIVE AWAY stickers and pay for the postage themselves - an increase in size means more storage, more costs, more fixes, and so on. So the goal isn't necessarily to maximize profit by maximizing usage. The actual goal of the site is for mk to look upon it and see that it is good. Consider this: I wonder if there is a way of measuring a website such as this. What is optimal for the maximum goodness that a website like this can provide? Edit I should probably take that thought to a post of its own and have the scientists go at it. b_bIncreasing your highway cruising speed from 55mph (90km/h) to 75mph (120km/h) can raise fuel consumption as much as 20%. You can improve your gas mileage 10 - 15% by driving at 55mph rather than 65mph (104km/h). Note how quickly efficiency drops after 60 mph.