Oh undoubtedly, but Twitter has become the conduit for other destinations. The dumb pipe. The surge happens, and everyone is off to the NYT or BBC or whatever. Is there any way to track, for example, how many of your Followers actually saw a particular tweet of yours? (Assuming they didn't click on it). So often I hear companies saying "we'll put it out on Twitter" but what is "out" in that context? Who is there? Whereas Facebook (which personally I loathe) has a far quieter, more in depth feed, and individual pages within it are far more like destinations if you're interested enough to actually go to a company page on there. I've actually tried going to corporate Twitter accounts before to get their news/information: it's impossible. It doesn't aggregate in a useful way. It doesn't look useful.