Overall a really nice article, I honestly never even heard of Collier's before. BuzzFeed is an important force in today's landscape, and I'm glad to have a little perspective on it. One of my questions after the intro was: where are they going? Well, they are going into apps (multiple), podcasts (also multiple), and into a few minor criticisms about advertisers and pulling content. It's very impressive how large they have gotten and where they are aiming (and how accurately!). But as the last few sentences hint - what is the next revolution/'startup'? (And is the frequency of technological revolutions speeding up?)BuzzFeed is the most influential news organization in America today because the Internet is the most influential medium—and, in some crucial ways, BuzzFeed demonstrates an understanding of that medium better than anyone else.