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The sentiment at the end of the article makes sense to me. My uneducated guess would be that for pop music that's meant for radio/youtube/movies, releasing albums will make less and less sense. For "artists" like a lot of rappers and independent bands, there's an "elemental appeal" to the album format, that'll probably be around for a long time. Especially so because that's where monetization has traditionally been. Once there are more iron-clad ways to monetize from youtube, spotify, and soundcloud, I would guess that more musicians will release one-offs or smaller groups of songs.Logistically and promotionally, batch-releasing makes sense. But part of it might be the elemental appeal of the format.