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Tesla is developing the Model 3 for 2017, which they hope to sell at $35k before incentives. While that might be a bit too ambitious, it does reveal their strategy of starting in the high-end market and working their way down. Having said that, Tesla already hinted at this earlier. It was only a matter of time before the first highway automation became a feature. It's the simplest and easiest to implement form of automation besides cruise control.