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I dunno - they convinced me. By arguing that Apple has become the most recognizable luxury brand in China, they can pretty much rewrite what luxury watches are "supposed" to do. After all, they've done a pretty good job of convincing their customers to buy a new phone every eighteen months or so. If they can convince the 300m people in China's middle class that luxury items need charging and are to be replaced every 18 months, they can create an entire category of luxury items. The fact that there are no Android Wear rip-offs available on the black market but there are already a half-dozen fake Apple Watches was pretty compelling evidence of the soundness of the strategy as far as I'm concerned. But only time will tell.