I really don't have any faith in google or Eric Schmidt in creating something meaningful and lasting. Since maps.google.com was released all they have done is create and remove services I like to use or leave ones I don't care about using. I don't want to be a customer with a company that is so bipolar in how they treat their customers. Google Reader: one day useful customer; next day literally I was called a thief for rebuffing google in an online community for shutting down a service they offered to begin with ... that they sold as a long term memory hole for my browsing habits. Why would I ever get in a metal box that Google could lock me in? They would force me to go down certain paths past businesses, billboards and parking lots that paid Google for my route to go by there "on the way". I mean really ... it is that hard to believe that Google wouldn't "let you ride free" if you take a longer, ad-laden route? And I'm sure they would require you to allow them to shoot laser ads into your retinas during the trip and force audio because ... You Don't Have To Walk.