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veen  ·  3587 days ago  ·  link  ·    ·  parent  ·  post: Clarity | ZoĆ« Keating

Because the new system is mostly beneficial for Google, not for the artists. And it only works if a lot of artists cooperate. Instead of offering the artists a better deal than they have now, winning them over, Google realizes that this for most artists this isn't worth the hassle, so they just force everyone to participate. This whole ordeal reminds me a lot of the Google+ integration into Youtube.