It is. My dad has something like 8 brothers and 7 sisters. They've had children and they're children have children, and then they all scattered across the world like dandelions. There is no universal messaging system that they can use that's like Whatsapp. People take their phone plans for granted. Whatsapp makes it easy for people to share stuff without fees everywhere from Sudan to Egypt to Kuwait to Dubai to Malaysia and back again. My mom loves Whatsapp. She gets to see pictures of her family from Sudan more often then ever before. She got an Arabic keyboard and can talk with them or send voice memos. It's actually improved her happiness and mood because she can do all that. The only downside I can think of about the app is that it's sort of turned into the new "forwards from grandma," in a way. I use Facebook for chatting and that's pretty much it. Oh, catching birthdays as well. Don't have Instagram because I'm not interesting. Used to be on Twitter but it feels hateful and counter-productive to conversation and critical thinking. Used to be on Tumblr but it hates longform content. Used to be on Medium but I like my blogposts being my own. Used Yik Yak for a week but it's just reposts from other places masquerading as unique content, and lots of "that happened" fake stories and bitching about homework or classes or "oh man I'm so lonely for real on the inside, no one will ever love me." I have never, in my life as a college student heard of GroupMe. I use snapchat more now. I get what it's supposed to be for. I can get behind its ethos. So truth be told, Hubski is my favorite "Social Media". Is Hubski social media, haha?Whatsapp seems swiftly dismissed in the article but perhaps thats a US choice