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What lead? iOS was overtaken by Android last year. They've been holding steady under 20% for two years while Android has been taking off.
https://en.wikipedia.org/wiki/File:World-Wide-Smartphone-Mar... "As I see it, that 37 million for last quarter represented 24 percent of the smartphone market. So three out of four people bought something else. And it represented less than 9 percent of the handset market, so nine out of 10 people are buying something else." -Tim Cook Apple doesn't want any more market share than it has, and it will likely never see any more market share than it currently has.
