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I have exactly the opposite takeaway from that article.
If I were an Apple stockholder, this could not be better news. They're killing it right now, and as the article points out, they are nowhere near saturation in the market. There is literally a ton of market share on the table left to grab. That is going to go to whoever executes better, and right now, nobody is firing on all cylinders like Apple is. And for every piece of market share they grab, they're getting astronomically more revenue than their competitors. What any company really requires to be a smart investment is room to grow in the market, and profitability. As long as you have somewhere to go, and the ability to profit while you're doing it, you're winning. It doesn't even matter if you have the lion's share of the market.