Naw, dawg, that was a legitimate chortle. I ain't ignoring that, particularly if you're wearing rubber gloves. There's some pompous article I read - hang on a minute - Ah, yes. Here we go. Thanks, Arrington, you ass. Without needing to read it, the point is "watches are jewelry, not technology." That's accurate, that's legit. I mean, find the functionality on this page. One need only look at the crazy shit perpetrated in the name of "skeleton watches" to recognize that this ain't about utility. And yes - Swatches are cheap plastic, and they're still being sold, because they're hip. Bluetooth headsets? Those things make a lot of sense. They really do. But they're still douchetags, and they'll totally go with your phablet, and your $800 in technology will only serve ot make you more tragic. I've seen a Pebble once in my life. I haven't been particularly compelled to invite one into my microcosm. And I could buy two of them for the price of the iWatch. Goddamn. When is Apple going to use a statistically-relevant search term for a name?