Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
Meh, I don't see much harm in doing it. Yes, it's just a fad and people are aware by now. People do stupid challenges all the time without any cause behind them (planking, the harlem shake remember?) and if people want to throw a bucket of ice water on their head let them do it. The campaign was a successful in raising awareness, the people that were not going to donate will not donate anyway and money was raised. No harm in having a fad with at least SOME positive after all. And I honestly had fun watching some of the well-made challenges and had a good laugh watching my friends do it. Nobody is forcing you to watch the challenges if you are tired of them and they don't make you smile.