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I donate to St. Jude children's hospital quite often. But you know what? I don't feel the need to inform all of my facebook friends, or to "challenge" them to do something pointless and post it on youtube. If you want to help out, donate the freaking money. I don't want to see a video of you pouring water on your head. There is absolutely no way that that's helping anyone. It's just a fad. That's the only reason it's working. People love fads.