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mechanosm · 3762 days ago · link · · parent · post: What is the least fancy, clearest, most readable font in your opinion?
Actual data-driven typography. Pretty cool experiment. I wonder when the advertising industry will design the next hyper-believable font, Persuasion. I'm joking, of course, but it ought to be possible with experiments like these to suss out the characteristics of a font that engender any emotional response. /gets crackin'.