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We have the data, and we're going to start using it!? I'm glad that's becoming the case in a lot of different areas as of late (based on this article and everything Nate Silver touches ever). Seems like all they're saying is to look for the less superficial qualities that a person has and to try and date somebody you genuinely like being around....putting some cold figures to the mating game, employing an approach similar to the one used by scientists who calculate the chances of life on other planets.