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I think that people need to realise at a younger age that academics (no matter how illustrious) are normal people. I've had friends who have been on field trips and were surprised to find that when the professors went to the pub after work they would talk about the weather, football, hobbies, etc. They weren't so caught up in their work that it defined every aspect of their being. If people knew that they didn't have to be some bespectacled freak of nature to work in a physics lab (and that said physics labs were not filled with such people) then they would probably find those subjects much more appealing.