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LinkedIn got me a $60,000 job offer last year, might wanna give it another shot. I didn't take it because, you know, still in college and they needed me to go full-time, but yeah. Curating an Online Identity isn't really hipster, it's actually one of the most important things any entrepreneur can do in the internet age. Not every profession requires it, but it can be absolutely necessary for those professions that do. Got a friend that works for a pretty big Indie videogame company as their sales rep/marketer because of his online persona, making game reviews on his website, establishing a twitter following, contacting other people with that "online identity." Just did it, like that, and he's the happiest I've ever seen him.