Most of my family and friends now live thousands of miles away from me. My connection with them gives value to the social media platforms I use, (ironically I do not have twitter, nor do I have much interest in getting it). I have made, and am maintaining social connections with people thanks to social media platforms. That gives a serious value to them (Facebook, Snapchat, etc.). Social media establishes a significant level of importance to my daily life. This is the opposite of what trivial is by definition. But you have one thing down, I have plenty of trivial things competing for my attention. Though if we were to synthetically engineer a new dimension of perception into our minds solely for the purpose of maintaining all sorts of things, like your phone, your twitter, or w/e on some sort of a 'alternate desktop' per se within your perception, that you could switch to and from on, I see this technology as being a precursor for precisely that. Of course we could go all ethical on that topic too. But I love spending my time reading and dreaming about the singularity theory.... And I might not want to have to look at my car stereo. Maybe I spoke too soon about solely modifying ourselves... Could we not also modify our environment around us to integrate with this type of technology? Apple is pretty spot on about pushing the seamlessness of their products to the customer. Let's say someone may not want to carry all the physical pieces that could be represented in this HUD display, and the representation on the screen is linked to an actual piece of hardware that performs the same utility. I just don't think it is fair for you to generally refute something as useless for everyone because you don't see its utility. Maybe twitter isn't the best example... how about your blood sugar level? Or your blood pressure? If they open up this device to such technologies already in place, this could become a much more universal mechanism than is being advertised, and you can always take them off. I'm starting to feel like a troll, so I may just take a whoa on this article, and come prepared to the next time we exchange words.