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...nothing. That's the point. "A phone" is a useful thing. "A phone you can carry around" is a more useful thing. "A phone you can put in your pocket" is a more useful thing. "A phone you can video chat with people around the world for free" is a more useful thing. "A phone that sits on your face" is a less useful thing because it's sitting on your face, where you've never needed (or wanted) a phone before. You cannot make a less useful thing a more useful thing.