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Covered quite nicely in Jonah Lehrer's "How we decide" which, hang on, lemme find a link...

    Disgraced pop-journalist Jonah Lehrer's publisher, Houghton Mifflin Harcourt, has just announced that his second book, How We Decide, will be pulled from stores, and customers will be refunded. Michael Moynihan reports on the latest in the Lehrer fiasco.

God fucking dammit. Now I need to find a source for this that happens to be true. Piss.

Anyway. Lehrer's argument, which may or may not have the vaguest basis in reality, was that anti-vaxxers are the left's equivalent of climate change deniers - and that once your brain gets on a track, it's easier to keep it there than shift out of the rut. Which, now that I type it out, seems kinda hand-wavey.