This is a fantastic post and one that I've had to read through a number of times to process some of the concepts I'm not familiar with however, the idea that we store information in the brain, like that of a computer is one that I have never been comfortable with (if this were so then I would be deleting some past encoding experiences!). I have also seen an increase in ads on TV promoting apps or websites that encourage users to 'reprogram' their brains. I understand their has been some scientific developments in understanding neuroplasticity but I think the jump straight into TV ads advising people that they can live happier lives via online games is somewhat pseudoscience. I could go into a vast philosophical rant but I'm keen to read your next post, thanks for sharing such an in depth article!