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humanodon · 3930 days ago · link · · parent · post: How America fell out of love with orange juice - Quartz
A friend of mine was shocked that the pasteurization process leaves orange juice flavorless and that scent and flavor particular to a brand of orange juice is later added. Subsequently, he has sworn the stuff off. I have no problem with people having "revelations" about food, but it does bug me that my friends who grew up in the US really expect that their food is as wholesome as has been advertised, especially when the basics of advertising are well understood.