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Zeus  ·  3951 days ago  ·  link  ·    ·  parent  ·  post: Theater Owners Call For Shorter Movie Trailers, Fewer Spoilers

The host of my favorite movie podcast is serious about skipping trailers. If he can't wait out in the lobby, he'll go so far as to jam his fingers in his ears and hum. It sounds crazy, but then I hear him describe the experience of going into a movie everyone knows about, and not even knowing what genre to expect.

Thinking back, I loved The Matrix and Fight Club so much because, due to circumstances I won't get into, I was completely isolated from their ad campaigns. I thought they'd both turn out to be typical action flicks. Matrix looked like a spy thriller, and I thought Fight Club was going to be one of those Bloodsport knockoffs that flooded the market during the 90s. Boy, was I wrong. :D