Alternative to Viral is slow steady growth? I think that whatever the 'Object of Virility' is, it must possess certain traits, with one of them being that it communicates something that the majority of people encountering it can easily digest and will respond to. Has to have low friction both in understanding and relateablity. What that is doesn't matter, it just needs to have some universal, easily grokked element. If it isn't easily digestible and speaking to mass culture, then it seems that a steady slog is the other way. The only thing I can think of is that if your Object of Virility is specific enough to have a niche audience somewhere, then you could take it to them there, where they are, and have it go viral on a smaller "subcultural" scale within that niche, but that presupposes a clearly defined fringe audience that are already gathered in one place (either in the real world or digitally).