We agree that the $100 million loss is due to Amazon’s plan to sell diapers below cost, presumably to gain market share and pressure Quidsi. So your thesis is that diaper customers, who have already banked $100 million in savings by shopping smart and buying from the cheapest guy in town, will in the future continue to buy diapers from Amazon even though Amazon has jacked prices up beyond those of Costco, Target, and plenty of other companies. And the overage from these careless future purchases will be greater than $100 million. That could happen, I guess.... Do you think diaper customers would be better off if Quidsi had never been founded, giving Amazon the opportunity to make this play? I don’t see why Amazon’s strategy or your position would be different if Amazon collected sales tax in every state. (By the way, you were probably supposed to pay tax on those purchases.)