As a former General Manager of a restaurant that actually had a good amount of storage space and as a former employee of a food distributor, I'm betting that this will do very well in that space. Currently food distribution companies are selling various verticals like: Dairy, meat, produce and disposables. I imagine that this last category disposables will be almost entirely overtaken by this type of an application. Worth noting that the disposable category can often be one of the highest margined items for a food distributor. -Restaurant owners will go through great pains to compare prices on things like Center of the Plate (COP) items, such as steak, seafood etc but they largely ignore what the cost of a beverage napkin or box of straws is. While I doubt that Boxed will start selling COP items, I bet napkins, straws, dish soap, to go containers etc will be a focus for restauranteurs. This has potential!