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The basic idea is quite simple: if Alice likes a post written by Bob, Alice will upvote it, and thus will start to distribute that post, too, increasing Carol’s chances of coming across Bob’s post. This means voting is important. There is only one way to moderate, and it’s the collective one. This is essentially direct democracy. This sound a lot more like Hubski than reddit, but apparently there are subreddits, etc which probably make it more like reddit. From a martketing standpoint, it's probably smarter to brand it as bittorrent + reddit than hubski.Distribution Model