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Definitely valid points. There are certainly misleading correlations and I absolutely agree with you about the laziness of some pop psychologist writers that make this blind leap too often. But given the option of facing a decision made with strong correlation and under decent levels of confidence thresholds, I'd be more inclined to base my decisions on these correlations to inform some of my decisions. Of course this assumes that mitigating factors in the study are accounted for and my gut is not actively steering me another direction... PS: The stock market falling with AFC winning the Superbowl stat is awesome!