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Not only does it assume personhood, the community feels quite open and friendly. If it were a person, Hubski feels like the non-judgemental friend who is willing to help whenever you want, or just to talk to when bored. In contrast, Reddit seems like a friend in the schoolyard who tries hanging out with the cool kids, with whom you can be slightly open, but are subconsciously seeking approval from them. If I had a problem, I'd much sooner go to Hubski.