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organicAnt  ·  4066 days ago  ·  link  ·    ·  parent  ·  post: Think Piracy is Killing the Music Industry? This graph suggest otherwise

As always the industry has to adapt to the new technology this is what the graph shows.

Piracy can be free advertising, aiding in the exposure of content. And it might actually turn into sales as pirates decide to buy something they feel is good enough and worth supporting. So piracy can be a form of content trialling.