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thenewgreen  ·  4070 days ago  ·  link  ·    ·  parent  ·  post: BRANDING ≠ BULLSHIT: Why branding should matter to entrepreneurs

    My brand is reliability.
-That's an awesome thing to be associated with. It's amazing and sad how many people are not. But then my grandfather always says, "thank heavens for shitty competition." Reliability goes a long ways.