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ButterflyEffect · 4070 days ago · link · · parent · post: BRANDING ≠ BULLSHIT: Why branding should matter to entrepreneurs
I agree that personal branding is important. It provides people with, effectively, what your mission statement about yourself is. for thenewgreen it's "think Clausnitzer." and (it appears) being an ideas guy. As for myself, people seem to associate me with reliability and determination to get the job done. In my other organization, and other similar organizations at my college, I've often been referred to as "the right hand of <radio station here>" both by the rest of our upper management but also by the upper management of other organizations. That's always good to hear, and a bit of an ego boost. My brand is reliability.