At the risk of sounding like an Jobsian disciple, I'm not sure I agree. Sure, Apple may die, but it won't be because they are making devices. There's no question that the environment is king - and that's why I would argue that Apple has made such a comeback, and is so strong in the market now - it's not just about the box. They focus on how the OS and the hardware work together to create an environment. This may just be the kool-aid, but I don't think you can have the environment without the hardware and the software working together. AND I'm not trying to start an "apple is the best" or apple vs. windows, or apple vs. Linux, or apple vs. Android thing here... to each their own.I think Apple will likely die making devices rather than a technological environment.